Privacy Policy

1 Introduction

AxS Insights Inc. (referred to throughout this policy as AxS Insights, we, us, or our), the developer and operator of this website and the associated services, is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website at www.axsinsights.buzz or engage with our computer systems design and integrated systems design services.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms described herein, please discontinue use of our website and refrain from providing personal information to us. We encourage you to review this policy periodically, as it may be updated from time to time to reflect changes in our practices or applicable legal requirements.

AxS Insights Inc. operates within the Professional, Scientific, and Technical Services sector, specializing in systems architecture, data analytics, software integration, and business intelligence. The nature of our work requires us to handle various types of data with the utmost integrity and transparency. This policy documents our commitment to doing so.

2 Information We Collect

We collect information that you voluntarily provide to us when you interact with our website, communicate with us via email or telephone, subscribe to our newsletter, request a consultation, or engage our services. The categories of information we may collect include the following:

• Contact and Identity Information: Your full name, email address, telephone number, job title, company name, and physical mailing address when you fill out a contact form, subscribe to communications, or enter into a service agreement with us.
• Professional and Business Information: Details about your organization, its size, industry sector, technical infrastructure, and the nature of your inquiry or engagement. This helps us tailor our systems architecture and data analytics recommendations to your specific context.
• Communication Records: The content and metadata associated with any correspondence you send to us, including emails, contact form submissions, and notes from telephone conversations, which we retain to ensure continuity in our advisory relationships.
• Technical and Usage Data: Information automatically collected when you visit our website, including your IP address, browser type and version, operating system, referring URLs, pages viewed, time and date of visits, time spent on each page, and other diagnostic data. This information is collected through standard web server logs and analytics tools.
• Newsletter and Marketing Preferences: Your subscription preferences, email engagement metrics (such as open rates and click-through rates), and any feedback you provide about our content, which helps us refine the relevance of our communications.

We do not collect sensitive personal data (such as government-issued identification numbers, financial account credentials, biometric data, or health information) through our website. If such data becomes relevant in the course of a client engagement, it is handled under a separate data processing agreement with appropriate safeguards.

3 How We Use Your Information

AxS Insights Inc. uses the information we collect for purposes that are directly related to the operation of our business and the delivery of our professional services. Specifically, we may use your information for the following purposes:

• Service Delivery: To provide, maintain, and improve our computer systems design, data analytics, software integration, infrastructure strategy, technical assessment, and business intelligence services. This includes using your contact and business information to communicate about project milestones, deliverables, and recommendations.
• Client Communication: To respond to your inquiries, schedule consultations, send you information you have requested, and provide customer support. We may use your email address and telephone number to confirm appointments, share project updates, and address any concerns you raise.
• Business Operations: To manage our relationship with you, including billing, invoicing, contract administration, and maintaining accurate records of our engagements. This also includes internal reporting and quality assurance processes that help us maintain the high standards of our advisory practice.
• Website Improvement: To analyze how visitors interact with our website, identify areas for improvement, and ensure that our digital presence remains accessible, performant, and secure. Usage data helps us understand which content resonates with our audience and where we can enhance the user experience.
• Marketing and Communications: To send you newsletters, industry insights, event invitations, and information about our services that we believe may be of interest to you. You may opt out of marketing communications at any time by using the unsubscribe link provided in every email or by contacting us directly.
• Legal and Regulatory Compliance: To comply with applicable laws, regulations, and legal processes, including responding to lawful requests from governmental authorities, enforcing our Terms of Service, and protecting the rights, property, and safety of AxS Insights Inc., our clients, and the public.

We will not use your personal information for purposes that are materially different from those described in this policy without providing you with notice and, where required by law, obtaining your consent.

4 Legal Basis for Processing (GDPR)

For individuals located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process personal data in accordance with the General Data Protection Regulation (GDPR) and its UK and Swiss equivalents. The legal bases on which we rely include:

• Contractual Necessity: Processing that is necessary for the performance of a contract with you, such as delivering the services you have engaged us to provide, or taking steps at your request before entering into a contract.
• Legitimate Interests: Processing that is necessary for our legitimate business interests, including improving our services, securing our website, responding to inquiries, and conducting direct marketing to existing clients about similar services — provided that such interests are not overridden by your data protection rights and freedoms.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent. This applies primarily to newsletter subscriptions and marketing communications sent to individuals who are not existing clients. You have the right to withdraw consent at any time without affecting the lawfulness of processing carried out before the withdrawal.
• Legal Obligation: Processing that is necessary to comply with our legal obligations, including tax and accounting requirements, responding to lawful information requests from public authorities, and maintaining records as required by applicable corporate and commercial laws.

Where we rely on legitimate interests as a legal basis, we have conducted a balancing assessment to ensure that your rights and interests are adequately protected. You may request information about this assessment by contacting us using the details in Section 13.

5 Information Sharing

AxS Insights Inc. does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:

• Service Providers and Subprocessors: We engage trusted third-party vendors to perform functions on our behalf, including website hosting, email delivery, analytics, payment processing, cloud storage, and collaboration tools. These providers are contractually bound to process your data only on our documented instructions and to implement appropriate technical and organizational security measures. We conduct due diligence on all subprocessors and maintain a current list available upon request.
• Professional Advisors: We may share information with our legal counsel, accountants, auditors, and insurance providers as necessary for the operation of our business and compliance with legal obligations. These advisors are subject to professional confidentiality obligations.
• Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or similar corporate transaction, your information may be transferred as part of the transaction. We will notify you via email or prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.
• Legal Requirements: We may disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent fraud or illegal activity, protect the personal safety of users or the public, or protect against legal liability.
• With Your Consent: We may share your information for other purposes if we have obtained your explicit consent to do so. You may revoke such consent at any time by notifying us in writing.

We do not engage in the sale of personal information as defined under the California Consumer Privacy Act (CCPA) or comparable state laws.

6 Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. A cookie is a small text file placed on your device by your web browser at the direction of the websites you visit.

We use the following categories of cookies:

• Essential Cookies: These cookies are necessary for the website to function properly. They enable core functionality such as page navigation, security features, and access to protected areas. The website cannot operate correctly without these cookies, and they do not require your consent under most privacy regulations.
• Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our content, navigation, and overall user experience. The analytics tools we use do not identify individual users without your express consent.
• Functional Cookies: These cookies allow the website to remember choices you make, such as your preferred language or region, and provide enhanced, more personalized features. They may be set by us or by third-party providers whose services we have integrated into our pages.

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all cookies, delete existing cookies, or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of our website and limit your ability to use certain features.

We do not use tracking technologies that monitor your activity across non-affiliated websites for the purpose of targeted advertising. Our website does not respond to Do Not Track (DNT) signals at this time, as no universally accepted standard for DNT has been adopted.

7 Data Security

AxS Insights Inc. takes the security of your personal information seriously and implements commercially reasonable technical, administrative, and physical safeguards designed to protect your data against unauthorized access, alteration, disclosure, or destruction.

Our security measures include, but are not limited to:

• Encryption of data in transit using Transport Layer Security (TLS) protocols across all web services and API endpoints;
• Encryption of sensitive data at rest using industry-standard algorithms and key management practices;
• Role-based access controls that restrict data access to authorized personnel who require it for legitimate business purposes;
• Regular security assessments, vulnerability scanning, and penetration testing of our systems and infrastructure;
• Employee training on data protection, confidentiality obligations, and security best practices;
• Incident response procedures designed to detect, contain, and remediate security events in a timely manner; and
• Physical security controls at our office location, including access-controlled facilities and secure document disposal.

While we strive to protect your personal information using commercially reasonable means, no method of electronic storage or transmission over the Internet is guaranteed to be 100% secure. We cannot and do not warrant the absolute security of your data. In the event of a data breach that affects your personal information, we will notify you and applicable regulatory authorities in accordance with the timeframes and procedures required by applicable law.

8 Your Rights

Depending on your jurisdiction and applicable data protection laws, you may have one or more of the following rights regarding your personal information:

• Right of Access: The right to request confirmation of whether we process your personal data and, if so, to obtain a copy of that data along with information about how and why it is processed.
• Right of Rectification: The right to request that we correct any inaccurate or incomplete personal data we hold about you without undue delay.
• Right of Erasure (Right to be Forgotten): The right to request the deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected, when you withdraw consent, or when the data has been unlawfully processed.
• Right to Restrict Processing: The right to request that we limit the processing of your personal data in specific situations, such as when you contest the accuracy of the data or object to the processing.
• Right to Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller without hindrance from us, where processing is based on consent or contract and carried out by automated means.
• Right to Object: The right to object, on grounds relating to your particular situation, to the processing of your personal data based on our legitimate interests. You also have an absolute right to object to the processing of your personal data for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on consent, the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

California Residents (CCPA/CPRA): Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, California residents have the right to know what personal information we collect, use, disclose, and sell (we do not sell personal information); the right to delete personal information; the right to correct inaccurate personal information; the right to limit the use and disclosure of sensitive personal information; and the right to non-discrimination for exercising CCPA rights. To exercise any of these rights, contact us using the information provided in Section 13. We will verify your identity before processing your request and respond within the timeframes required by law.

To exercise any of the rights described above, please contact us using the details in Section 13. We will respond to your request within the timeframes established by applicable law and may ask you to verify your identity before taking further action. You also have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction if you believe that we have not adequately addressed your concerns.

9 Children's Privacy

Our website and services are not directed to, and we do not knowingly collect personal information from, children under the age of 16. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately using the details provided in Section 13. Upon verification, we will take prompt steps to delete such information from our records.

If we become aware that we have inadvertently collected personal data from a child under the age of 16 without verified parental consent, we will take immediate action to remove that information from our servers and any third-party systems where it may have been stored. We do not condition a child's participation in any activity on the disclosure of more personal information than is reasonably necessary.

10 International Data Transfers

AxS Insights Inc. is headquartered in Ottawa, Ontario, Canada, and our primary data processing activities take place in Canada. However, we may use service providers and cloud infrastructure located in other countries, including the United States and member states of the European Union. As a result, your personal information may be transferred to, stored in, and processed in jurisdictions that may have data protection laws that differ from those in your country of residence.

When we transfer personal data across international borders, we implement appropriate safeguards to ensure that your data remains protected in accordance with this Privacy Policy and applicable law. These safeguards include:

• Transferring data only to countries that have been recognized by relevant regulatory authorities as providing an adequate level of data protection;
• Entering into standard contractual clauses approved by the applicable regulatory authorities with service providers and data recipients in third countries; and
• Implementing supplementary technical and organizational measures where necessary to bring the level of protection up to the standard required by the originating jurisdiction.

By using our website and services, you understand and consent to the transfer of your information to countries outside your country of residence, including Canada and the United States, where data protection rules may be different from those in your jurisdiction.

11 Third-Party Links

Our website may contain links to third-party websites, plugins, and applications that are not owned, operated, or controlled by AxS Insights Inc. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not endorse, screen, or assume responsibility for the privacy practices, content, or security of any third-party websites.

We encourage you to review the privacy policies of every website you visit before providing any personal information. When you leave our website, this Privacy Policy no longer applies, and we are not responsible for the data handling practices of any third party. If you have concerns about a third-party website linked from our pages, please notify us so we can evaluate whether to maintain or remove that link.

12 Policy Changes

AxS Insights Inc. reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or business operations. When we make material changes to this policy, we will:

• Post the updated policy on this page with a new effective date and last updated date clearly indicated at the top of the document;
• Display a prominent notice on our website homepage for a reasonable period following the update; and
• Notify you by email if you have subscribed to our communications and the changes are likely to have a significant impact on your rights.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this policy constitutes your acknowledgment of the updated terms. If you disagree with any changes, you should discontinue use of our website and services and contact us to request deletion of your personal data, subject to any legal obligations that require us to retain it.

We maintain an archive of previous versions of this Privacy Policy, which is available upon request. If you would like to review how our privacy practices have evolved over time, please contact us using the information in Section 13.

13 Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, or if you wish to exercise any of your data protection rights as described in Section 8, please contact us using the details below. We are committed to addressing your inquiries promptly and transparently.

We will acknowledge receipt of your inquiry within five business days and aim to provide a substantive response within thirty days. If your request is particularly complex or if we receive a high volume of requests, we may extend this period by an additional thirty days and will notify you of any such extension within the initial thirty-day period.

If you are located in the EEA, UK, or Switzerland and believe that we have not adequately resolved your concern, you have the right to lodge a complaint with the supervisory authority in your member state of residence, your place of work, or the place where the alleged infringement occurred.